Following the success of our clothes swap event highlighting the environmental impact fast fashion has we sat down with the ‘new to you’ fashion guru behind it. Between a busy career in the energy industry, a growing Instagram account (@swishsb) and two toddlers at home, Amanda Fullerton has still found the time to help people fight fast fashion while looking fabulous.
We wanted
to know what drives her passion for sustainable style and what advice she has
for people in Chapelton and beyond.
How did
you get into clothes swaps?
I had
two maternity leaves pretty much back-to-back. Maternity pay meant curbing my
shopping habit and l learned to ‘wear my wardrobe’. I realised I had a
LOT of clothes I had forgotten about, some of which no longer fitted as my body
shape had changed post-babies.
I
had heard about clothes swapping and decided to organise my own to freshen up
my own wardrobe, I never dreamt people would love it as much as they do!
What is
the best thing that you’ve ever found at a swap?
I am
always super impressed at the amazing pieces that are brought along to each
swap, but the best thing is often the stories behind the clothes, I LOVE
hearing the history of a piece of clothing.
Clothes
can have such important memories attached to them, be it a dress you wore to
your graduation, a top you can’t wear again because that colleague you can’t
abide has it too or an ‘out out’ dress that, if it could talk, you would tell
it to ‘shhhhhhhhhhhhhh’
Why
should someone choose a clothes swap or ‘new to you’ fashion over the high
street or online retailers?
It is
estimated that £30billion of unused clothing hangs in UK, which equates to an
average of £447 in each of our wardrobes. Traditionally we’ve kept adding to
this but unfortunately at the fast fashion end of the market clothes are often
not made to last and workers’ pay and conditions leave a lot to be
desired.
At my
clothes swap I don’t allow any clothes from fast fashion brands so you know
what you’re getting will last and only cost you the price of your ticket.
Fashion is a bigger contributor to climate change than international flights
and maritime shipping combined. So swapping rather than buying new, reduces the
impact on your bank balance, workers and the environment.
If you
could give one piece of advice to someone looking to cut back on fast fashion
what would it be?
Take
some time to understand the impact fast fashion has on the environment, garment
workers’ rights, and your pocket before you buy that next £3 t-shirt. Instagram
has LOADS of profiles dedicated to the topic.
What
would you say to someone who has never been to a clothes swap?
You DO have clothes other people would like and you WILL find something you like. Everyone always goes home smiling with some pre-loved beauties and that feeling of doing something good.